Life is good

For five years, Bert and John Jacobs traveled the East Coast, hawking tees at street fairs and selling door-to-door in college dorms. They lived on peanut butter & jelly, slept in their van, and showered when they could. By August of 1994, with a combined sum of $78 in the bank, the brothers were close to giving up. It was then that they embarked on the ultimate road trip, and created Jake, a superhero whose positive disposition would show them the way.

Today, Life is good® spreads the power of optimism and helps kids in need by donating 10% of its net profits to The Life is good Kids Foundation. The company with a positive purpose has raised over $9 million for kids in need to date, principally through the annual Life is good Festival, Life is good products, and various fundraising efforts.