Want to change something on this page or create your own? Register today, it's fast and free!
For five years, Bert and John Jacobs traveled the East Coast, hawking tees at street fairs and selling door-to-door in college dorms. They lived on peanut butter & jelly, slept in their van, and showered when they could. By August of 1994, with a combined sum of $78 in the bank, the brothers were close to giving up. It was then that they embarked on the ultimate road trip, and created Jake, a superhero whose positive disposition would show them the way. Today, Life is good® spreads the power of optimism and helps kids in need by donating 10% of its net profits to The Life is good Kids Foundation. The company with a positive purpose has raised over $9 million for kids in need to date, principally through the annual Life is good Festival, Life is good products, and various fundraising efforts. [+]