A native of Georgia, Lil 40 is a product of the South-Side of Columbus; primarily the now defunct Baker Village housing projects. The son of a local DJ, Lil 40 grew up listening to a vast array of music; Hip-Hop, Bass music, Gangster rap, R&B, Pop, Country, Blues, and Gospel. As a child Lil 40 taught himself how to play drums by practicing on a set at his church. Around the same time he started writing raps, 40 recalls the first time he let anyone hear his penned rhymes his older brother told him the lyrics were garbage. Reflecting, Lil 40 remembers that moment to be one of the driving motivations behind his ambition for success in the music industry.
Southern rap music is over saturated with mediocrity. Auto-tuned vocals over bass driven beats, repetitive hooks, and simple sing-song verses are a staple of Southern radio. Three or four artist compete to imitate one sound, in hopes of crossing over to mainstream before the others. Many artists struggle to establish their musical identity, laboriously trying on different styles looking to find what fits. And then there are other artist that emerge fully formed, in full command of their craft, their identity, and their music. Lil 40 is in the latter category. His new single "Coming 4 You" is a captivating and moving "flip" on Da YoungBloodz 1999 classic hit "85". The record features label-mate J.Tunes sultry vocals over a wicked track produced by Warner Bros. Music Group/Defient Music Group production team "TrackHuslaz". With his debut single, 40 made a promise.... To the labels, to the media, to mediocre artists, but most importantly to the fans of REAL Southern music. He's Coming 4 You ! [+]
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