Louise Alexandra Pentland (born 28 April 1985) is a British fashion and beauty vlogger, blogger, Youtuber and internet personality. She is best known to her fans and viewers on YouTube as SprinkleofGlitter.
Pentland grew up in Northampton. When she was seven years old, her mother died of metastatic breast cancer. Louise posted a video in October 2015, titled "My Pink Hair Story", in which she goes into detail about her mother's death. Her father later remarried and Louise suffered mental and physical abuse from her step-mother who also gave birth to Louise's half sister, Tiyana Francesca Pentland. While at school at Northampton High School, Louise experienced bullying. In 2003, Pentland moved to Liverpool to study Psychology and Biology; she attended Liverpool John Moores University and graduated with honours in 2006.
Pentland was working in a number of office roles when she began writing a craft and interior DIY blog named "Sprinkle of Glitter". As of March 2015 the lifestyle, fashion and beauty blog had over 159,000 followers.
Pentland began her YouTube channel, also named "Sprinkle of Glitter", in January 2010. At first the channel covered beauty, fashion and lifestyle, as well as her pregnancy; it has since expanded to include motivational and advice videos. In August 2012, Pentland began a second channel named "Sprinkle of Chatter", where she uploads lifestyle vlogs. Pentland has broadcast many collaborations on her channel with other YouTubers, including: Zoe Sugg, Joe Sugg, Alfie Deyes, Louis Cole, Tanya Burr, Tyler Oakley, Troye Sivan, Grace Helbig, Phil Lester, Dan Howell, Caspar Lee, Jim Chapman and others.
As of August 2016 Pentland's main YouTube channel has over 2.5 million subscribers and over 150 million video views; her second channel "Sprinkle of Chatter" has over 1 million subscribers and over 85 million views. Pentland is influential in social media, with over 1 million followers on Twitter and Instagram.
In 2014 she began Q&A sessions with her viewers at YouTube conventions named Glitter Time. On 2 November 2014 she performed a pilot of her LouiseLIVE stage show in Northampton, her home town, and went on to take it on tour around the UK.
On 2 July 2015 she released her debut book Life with a Sprinkle of Glitter through Simon & Schuster publishing. The following month she published Sprinkle of Glitter 2016 Diary: Have the Best Year of Your Life! through Faber and Faber.
On 1 September 2016 she announced in the blog post Why I'm 'Quitting' My Youtube Channel and the video Finishing with Sprinkle of Glitter that she will be quitting her YouTube channel as it is now, and change to something more 'adult', as she feels she has grown up a lot since the start of her channel, and it's time for something new and something she feels is more 'Louise Pentland', instead of 'SprinkleofGlitter'.
Pentland married Matt Watson, a teacher, on 4 September 2010; their daughter Darcy Jane Watson was born in 2011. Pentland and Watson separated in mid-2014, but both stated in 2015 that they remained on very good terms.
Pentland stated in a vlog on 14 April 2016 that she was in a relationship with an unnamed man; two months later she made another vlog revealing that they had split.