Launched in 1936 in the "Sunday Post" in Scotland, The Broons are undoubtedly Scotland's first family - the Nation's favourites - with a readership covering all generations. The Broons 'annual' sells over 100,000 copies. This is a facsimile of Maw Broon's very own cookbook, which we borrowed from the sideboard at No. 10 Glebe Street - first made for her by her mother-in-law when 'Maw' married 'Paw', and added-to over the years with recipes for every day and special days, from friends and neighbours and others that simply caught Maw's eye in "The Sunday Post", or cut-out of the backof a flour bag. These are the very recipes that became the favourite dishes of the whole extended family - Maw and Paw, Granpaw, Daphne, Horace, Joe, Maggie, Hen, the Twins and 'the bairn'.The strip itself is still hugely popular, with the "Sunday Post" having a circulation of over 1,000,000 copies every week, and there are some examples of the strip from years gone by that Maw must have clipped into her Cookbook- perhaps as reminders of special days. We've just left the 'bits and pieces' that you find tucked into a cookbook, exactly as we found them - stains and all.
"Maw Broon's Cookbook" is published at a time when nostalgia items are extremely popular, and although obviously firm favourites in Scotland, there will be interest nationwide, with support and endorsement from celebrity names - Gordon Ramsay, Lorraine Kelly, Ewan McGregor to name a few. The BBC's Robbie Shepherd and Tom Morton will lend a hand too! There will be promotion in DC Thomson's portfolio of newspapers and magazines - including "The Sunday Post", "The Courier", "The Scots Magazine", and "The People's Friend".