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The idea for Morgan & Milo was simple: build a children's lifestyle brand steeped in traditional, simple values, exemplifying effortless, classic style. It's inspired and fun and fills the gap between kid's apparel and accessories that are either too serious and contrived or too adult and garish. Morgan & Milo lets children be children. Celebrating the classic, stylish sensibilities of any era, the practicalities of form and function needed to jump in puddles, play in school yards and chase puppy dogs combine seamlessly with fashion. Morgan & Milo's distinctive boy´s and girl´s brand identity appeals to the hip, sophisticated, brand conscious parent. It is simple, clean and traditional with a nod to modern sensibilities. [+]