MSN (stylized as msn) is a web portal and related collection of Internet services and apps for Windows and mobile devices, provided by Microsoft and launched on August 24, 1995, the same release date as Windows 95.
Along with Windows 95's release, Microsoft debuted The Microsoft Network, a subscription-based dial-up online service that it later turned into an Internet service provider named MSN Dial-up. At the same time, the company launched a new web portal named Microsoft Internet Start and set it as the first default home page of Internet Explorer, its original web browser. In 1998, Microsoft renamed and moved this web portal to the domain name MSN.com, where it has remained since then.
MSN Dial-up service, Microsoft has used the 'MSN' brand name for a wide variety of products and services over the years, notably Hotmail (which is now Outlook.com), Messenger (which was once synonymous with 'MSN' in Internet slang and has now been replaced by Skype), and its web search engine (which is now Bing), as well as several other rebranded and discontinued services.
The current website and suite of apps offered by MSN was first introduced by Microsoft in 2014 as part of a complete redesign and relaunch. MSN is based in the United States and offers international versions of its portal for dozens of countries around the world.
Microsoft Internet Start
From 1995 to 1998, the MSN.com domain was used by Microsoft primarily to promote MSN as an online service and Internet service provider. At the time, MSN.com also offered a custom start page and an Internet tutorial, but Microsoft's major web portal was known as 'Microsoft Internet Start,' located at .
Internet Start served as the default home page for Internet Explorer and offered basic information such as news, weather, sports, stocks, entertainment reports, links to other websites on the Internet, articles by Microsoft staff members, and software updates for Windows. Microsoft's original news website, msnbc.com (now NBCNews.com), which launched in 1996, was also tied closely to the Internet Start portal.
In 1998, the largely underutilized 'MSN.com' domain name was combined with Microsoft Internet Start and reinvented as both a web portal and as the brand for a family of sites produced inside Microsoft's Interactive Media Group. The new website put MSN in direct competition with sites such as Yahoo! and Go Network. Because the new format opened up MSN's content to the world for free, the Internet service provider and subscription service was renamed MSN Internet Access at that time. (That service eventually became known as MSN Dial-up.)
The relaunched MSN.com contained a whole family of sites, including original content, channels that were carried over from 'web shows' that were part of Microsoft's MSN 2.0 experiment with its Internet service provider in 1996-97, and new features that were rapidly added. MSN.com became the successor to the default Internet Explorer start page, as all of the previous 'Microsoft Internet Start' website was merged with MSN.com.
Some of the original websites that Microsoft launched during that era remain active in some form today. Microsoft Investor, a business news and investments service that was once produced in conjunction with CNBC, is now MSN Money; CarPoint, an automobile comparison and shopping service, is now MSN Autos; and the Internet Gaming Zone, a website offering online casual games, is now MSN Games. Other websites since divested by Microsoft include the travel website Expedia, the online magazine Slate, and the local event and city search website Sidewalk.com.
In the late 1990s, Microsoft collaborated with many other service providers, as well as other Microsoft departments, to expand the range of MSN's services. Some examples include MSN adCenter, MSN Shopping (affiliated with eBay, PriceGrabber and Shopping.com), and the Encarta encyclopedia with various levels of access to information.
Since then, MSN.com has remained a popular destination, launching many new services and content sites. MSN's Hotmail and Messenger services were promoted from the MSN.com portal, which provided a central place for all of MSN's content. MSN Search (now Bing), a dedicated search engine, launched in 1999. The single sign-in service for Microsoft's online services, Microsoft Passport (now Microsoft account), also launched across all MSN services in 1999. The MSN.com portal and related group of services under the 'MSN' umbrella remained largely the same in the early 2000s.
The sports section of the MSN portal was ESPN.com from 2001 to 2004, and FoxSports.com from 2004 to 2014. MSN had an exclusive partnership with msnbc.com for news content from 1996 until 2012, when Microsoft sold its remaining stake in msnbc.com to NBCUniversal and the website was renamed NBCNews.com. Since then, MSN has launched 'MSN News', an in-house news operation.
MSN released a preview of an updated home page and logo on November 3, 2009. It was originally expected to be widely available to over 100 million U.S. customers by early 2010. MSN rolled out the newer logo, together with a redesign of the overall website, on December 25, 2009.
In 2012, MSN announced on its blog that it would be unveiling a new version of the MSN.com home page on October 26, exclusively for Windows 8, saying that the new version would be "clean, simple, and built for touch." Microsoft said it would be more app-like due to the speed of Internet Explorer 10. More new features included 'Flip Ahead', which allowed users to swipe from one article to the next. MSN for Windows 8 also had new deals with the AP and Reuters.
Rebranding of services
Many of MSN's services were reorganized in 2005 and 2006 under a new brand name that Microsoft championed at the time, Windows Live. This move was part of Microsoft's strategy to improve its online offerings using the Windows brand name. The company also overhauled its online software and services due to increasing competition from rivals such as Yahoo! and Google. The new name was introduced one service at a time. The group of Windows Live services used Web 2.0 technology to offer features and functionality through a web browser that were traditionally only available through dedicated software programs.
Some of the MSN services affected by the rebranding included MSN Hotmail, which became Windows Live Hotmail (now Outlook.com); MSN Messenger, which became Windows Live Messenger (now integrated into Skype); MSN Search, which became Live Search (now known as Bing); MSN Virtual Earth, which became Live Search Maps (now Bing Maps); MSN Spaces, which became Windows Live Spaces; MSN Alerts, which became Windows Live Alerts; and MSN Groups, which became Windows Live Groups. Some other services, such as MSN Direct, remained a part of the MSN family without transitioning to Windows Live.
Following the launch of Windows Live, the MSN brand took on a different focus. MSN became primarily an online content provider of news, entertainment, and common interest topics through its web portal, MSN.com, while Windows Live provided most of Microsoft's online software and services. In 2012, Microsoft began to phase out the Windows Live brand, referring to each service separately by its individual brand name without any 'Windows' prefix or association.
Microsoft launched a completely rewritten and redesigned MSN website, making use of the company's modern design language, on September 30, 2014. The new MSN portal features a new version of the logo that follows a style similar to other current Microsoft products. The website no longer offers original content, instead employing editors to repurpose existing content from partners at popular and trusted organizations. Much of the existing content on MSN was eliminated as the website was simplified into a new home page and categories, most of which have corresponding apps:
- News: The latest news headlines and articles from a variety of hand-picked sources. Syncs with the MSN News app.
- Weather: Current weather conditions, forecasts, maps, news, and traffic. Syncs with the MSN Weather app.
- Entertainment: TV, movies, music, and celebrity news, as well as theater showtimes, tickets, and TV listings. Based on the former Bing Entertainment service. Also includes the MSN Games website for online casual games.
- Sports: Up-to-the-minute scores, standings, and headlines from leagues worldwide. Syncs with the MSN Sports app.
- Money: Stock market tickers and watchlists, personal finance, real estate, investments, currency converter, and more. Syncs with the MSN Money app.
- Lifestyle: Headlines, features, and other content related to style, home & garden, family, smart living, relationships, and horoscopes.
- Health & Fitness: Tools and information about weight loss, strength, exercise, nutrition, medicine, and more.
- Food & Drink: Recipes, cooking tips, news from chefs, cocktails, and shopping lists.
- Travel: Destinations, trip ideas, hotel search, flight search, flight status, and arrivals and departures.
- Autos: Research and buying advice, auto-related news, information for enthusiasts, and coverage of auto shows worldwide.
- Video: Trending and viral videos, comedy and pop culture, and videos from other MSN categories. Integrates with video search from Bing Videos.
The top of the home page provides access to Microsoft services Bing, Outlook.com, Skype, Office Online, OneNote, OneDrive, Bing Maps, and Groove Music, as well as popular social media services Facebook and Twitter. Signing into MSN with a Microsoft account allows for personalized content to appear and to be synchronized across devices on the website and in the corresponding apps. The redesign of the website led to the closure of MSN's longtime personalized home page service 'My MSN', which was made up of customized RSS feeds, as the new website no longer supports user-specified RSS content. However, it added some customizability, allowing each category on the home page to be reordered or hidden.
With the 2014 relaunch, MSN now supports responsive design and eliminates the need for a separate mobile website. The redesign of MSN proved positive and helped increase traffic with an additional 10 million daily visitors after two months.
Along with the 2014 redesign of the MSN web portal, Microsoft relaunched many of the Bing apps that originally shipped with Windows and Windows Phone as a suite of MSN apps. In December 2014, the new apps became available across all the other major mobile device platforms as well: iOS, Android, and Fire OS.
There are currently four apps in the suite: MSN News, MSN Weather, MSN Sports, and MSN Money. Each app brings a unified experience with the MSN website and synchronizes preferences across devices; for example, setting a list of stocks to watch on MSN.com will show the same data on the MSN Money app on all devices where the user is signed in with a Microsoft account.
Before the rebranding from Bing to MSN, the News, Weather, Sports, Money, and Travel apps first shipped with Windows 8, while the Health & Fitness and Food & Drink apps first appeared in Windows 8.1.
After its acquisition of Nokia's mobile phone division, Microsoft also started bundling MSN services with its Nokia-branded feature phones, though currently the only supported model is the Nokia 215. In addition to these apps, Microsoft develops a separate set of mobile apps specifically for MSN China.
In July 2015, Microsoft announced the planned discontinuation of the Food & Drink, Health & Fitness, and Travel apps on all platforms, and that they will not be bundled with Windows 10. The three apps have been discontinued; however, the other four apps are still available.
The MSN News app (previously Bing News) is a news aggregator and service that features the latest news headlines and articles hand-picked by editors around the clock from trusted sources across the web. The app includes sections for top stories, U.S., world, politics, money, technology, entertainment, opinion, sports, 'weekend reads', crime, and offbeat news. It allows users to set their own favorite topics, receive notifications of breaking news though alerts, filter preferred news sources, and alter font sizes to make articles easier to read.
The MSN Weather app (previously Bing Weather) shows weather from a user's current location or any other location worldwide, and it allows users to define their favorite places, which will synchronize back to the web portal and across devices. It also offers satellite maps and has information regarding ski resorts. The app receives its weather conditions and forecasts from a variety of sources internationally. MSN Weather is not available for iOS. However, it comes preinstalled on the Nokia 215 phone from Microsoft Mobile that runs Series 30+; it is currently the only feature phone to have the app built-in.
The MSN Sports app (previously Bing Sports) displays various sports scores and standings from hundreds of leagues around the world, as well as aggregating sports-related articles and news headlines. The app also allows the user to view slideshows and photo galleries, look up information about individual players and fantasy leagues, and set and track their favorite teams. It also powers various predictive features within Microsoft's Cortana virtual assistant.
The MSN Money app (previously Bing Finance) allows users to set up lists of stocks to watch, follow certain corporations and receive stock updates, get the latest headlines regarding stock markets, view real-time trading figures with a 30-minute delay, track their own personal finances, calculate mortgages, get information on commodities and bonds, and use a currency converter.
Microsoft first offered content from its MSN web portal on mobile devices in the early 2000s, through a service it called Pocket MSN (in line with its Pocket PC products of the era) and later renamed "MSN Mobile". The original MSN Mobile software was preloaded on many cell phones and PDAs, and usually provided access to legacy MSN services like blogs (MSN Spaces), email (Hotmail), instant messaging (MSN Messenger), and web search (now called Bing). Some wireless carriers charged a premium to access it. As many former MSN properties were spun off to Bing, Windows Live, and other successors in late 2000s, the Microsoft Mobile Services division took over the development of mobile apps related to those services.
In the meantime, Microsoft's MSN mobile apps took on a more content-related focus, as did the web portal itself. Previous versions of MSN apps that were bundled with Windows Mobile and early versions of Windows Phone, as well as MSN apps for Android and iOS devices in the early 2010s, were primarily repositories for news articles found on MSN.com. Other earlier MSN mobile apps included versions of MSN Weather and MSN Money for Windows Mobile 6.5, and 'MSN Money Stocks' and a men's magazine called 'MSN OnIt' for Windows Phone 7.
MSN Health & Fitness
The MSN Health & Fitness app (previously Bing Health & Fitness) allows users to track their intake of calories, look up nutritional information for hundreds of thousands of different foods, use a built-in GPS tracker, view step-by-step workouts and exercises with images and videos, check symptoms for various health conditions, and synchronize their health data to third-party devices such as activity trackers. MSN Health & Fitness formerly connected data with the Microsoft HealthVault, but it started using a Microsoft account with MSN's own cloud service to synchronize data when it was rebranded from Bing to MSN. The app is not related in any way to Microsoft's Xbox Fitness or Microsoft Health (the companion app for the Microsoft Band), despite being similar in function.
MSN Food & Drink
The MSN Food & Drink app (previously Bing Food & Drink) was a recipe app that offers news related to food and drink, a personal shopping list that synchronizes across devices and the web, and a wine encyclopedia that contains information on over 1.5 million bottles of wine, over 3.3 million tasting notes, and hundreds of cocktail recipes. Users can control the app hands-free, add their own recipes from physical cookbooks or personal recipes by snapping a photo, add notes to recipes, and sort the recipes into collections. The app also collects information from famous chefs and lists them according to their style of cuisine.
The MSN Travel app (previously Bing Travel) was a travel search engine that allows users to book hotels and flights, aggregates travel-related headlines, and offers detailed information about thousands of travel destinations. Data in the app is powered by various travel websites, including Expedia, formerly owned by Microsoft. Other features include finding information on local restaurants, viewing pictures (including panoramas) and historical data about destinations, and reading reviews by previous travelers. If the user is signed in, Cortana can track flights and get hotel information through the app. MSN Travel was the only app in the suite that was exclusive to Windows. The app was discontinued in September 2015 but can still be accessed via the web.
Microsoft's world headquarters is in the United States, so the main MSN website is based there. However, MSN has offered various international versions of its portal since its inception in 1995 for dozens of countries around the world. A list of international MSN affiliates is available at MSN Worldwide.
Following the redesign and relaunch of the MSN web portal in 2014, most international MSN websites share the same layout as the U.S. website and are largely indistinguishable from it, aside from their content. There are at least two exceptions: ninemsn, a longtime partnership between Microsoft and the Nine Network in Australia that now coexists alongside a standard MSN website for Australia; and MSN China, an entirely customized version of MSN for China.