Patel was born in London and raised in La Palma, California and Seattle. At the age of 16, he started his first business after saving up enough money working at an amusement park. He hired a marketing firm to help him with revenue, but it was to no avail as they gave no results, and he witnessed first-hand the failure of a company. He decided he had to start learning marketing. 
His first client was a power supply manufacturer, and helped them generate over 25 millions of dollars in revenue. After graduating college, Patel went on to start ACS, KISSmetrics, and Crazy Egg. All the companies are interrelated to Internet Analytics and are multi-million dollar companies. Along the way, he also worked as a consultant revenue through digital marketing for Google, NBC, General Motors, eBay, and Viacom.