Launched in 2014, NO KA'OI is an Italian-designed and Hawaiian-inspired action couture brand, which embodies the spirit of the modern woman. NO KA'OI means "the best" in Hawaiian, and that is precisely what the brand strives for in terms of design and lifestyle with its pants and tops.

NO KA'OI utilizes a state-of-the-art approach to the craft of couture dressing and hand-stitched embroidery. The brand's use of Atelier-stitching enriches each piece of clothing. Displaying a deep respect for craftsmanship and luxury, NO KA'OI brings an enviable level of detail and artisanship into the everyday wardrobe.