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Series regular since season 2 of the BAFTA award-winning reality series Made in Chelsea. He was educated at Eton College and earned a Fine Art degree from Newcastle University. He created the fashion label Serge DeNimes and has a blog called Proudlock Style. he designed shoes for the brand Oliver Sweeney. His mother Lena Proudlock has also worked in fashion. He began a relationship with Lucy Watson in 2014. He is friends with Made in Chelsea co-star Jamie Laing. [+]