In January 2010, David Allemann, Olivier Bernhard, and Caspar Coppetti collaborated to found On™ running footwear. Their mission was simple: to bring awareness to the highly enjoyable side of running instead of focusing solely on the healthy-for-you aspect of the sport. Together the three cofounders worked to craft a running shoe that would boast superior cushioning without sacrificing efficiency. The Swiss footwear company has since come a long way from the brand’s very first prototype, which involved slicing and adhering garden hose to the bottom of a shoe’s outsole.

July 2010 saw the brand’s premier launch, when the Cloudsurfer became the very first On running shoe to hit the shelves of European specialty running stores. Today, whether you are a seasoned runner or a newbie to barefoot-inspired running, you are sure to find your sole mate among the brand’s five core styles: Cloudster, Cloudrunner, Cloudsurfer, Cloudracer, and Cloud. On footwear provides its wearer with all of the benefits of natural-inspired running, without compromising comfort or protection against injury.

Each and every On shoe features CloudTec™ technology; it is a revolutionary cushioning system that activates during the foot’s landing phase, then becomes firm to encourage an effective toe-off. With each foot strike, the highly adaptive rubber “cloud” outsole pods provide both vertical and horizontal cushioning for a soft landing. Once on the ground, the clouds interlock, forming a solid foundation that promotes a natural, powerful takeoff.

Embrace a new running experience that is fast, light, and agile. Embrace the innovation of On running shoes.