HIV Plus magazine is based in Los Angeles and was founded by Anne-Christine d'Adesky in 1998. Instead of subscriptions, the "national magazine [is] distributed at doctors' offices and organizations offering services for people with AIDS" including AIDS service organizations, HIV community-based groups, and physicians’ offices as well as some other qualifying groups and organizations Offering "the latest stories on research, economics, and treatment" HIV Plus provides "news that raises awareness of HIV-related cultural and policy developments in the United States and throughout the world" including issues of "cultural stereotypes about incarceration, drug use, and HIV." Writers and contributors include contributing fitness editor Sam Jensen Page and columnist LeRoy Whitfield whose "Native Tongue" column ran in HIV Plus magazine since May 2004 and was "one of the magazine's most popular features." [1]