If your looking for a fresh face with unbelievable talent, you have the perfect candidate. The proud, clever, and engaging artist/producer "Prime," from Southern California, sounds like Nas's Illmatic mixed with Dr. Dre's Chronic. With well crafted melodies, you can't help but sing along after hearing them once. Prime has laid down roots to an ever-growing fanbase in the U.S. and internationally and has received impressive feedback at the most hyped clubs and venues. What's so great about this album is that fans feel, "It's a breathe of fresh air." As the producer/songwriter of his debut album, The Storms Won't Last, he's put in the time for his music while remaining trur to hit vision of touching the world. Prime has a good idea of where the music is heading, giving promoters and executives the opportunity to hear and see talent that the audience is craving from. Labels and sponsors will want to invest for two reasons, the first being prosperity and the second longevity. Prime is looking to create a heavy buzz on the radios, book gigs and tours, sign to a label and make spectacular music. The word is spreading quickly about this upcoming artist who is surely someone worth keeping an eye (and an ear) out for.