PureWow is an American digital media company that publishes women's lifestyle content.[2] PureWow covers lifestyle topics geared toward the upper end of the Millennial's and Generation X demographic,[3] including fashion, beauty, home decor, recipes, entertainment, travel, technology,[4] books, and money.


PureWow was founded by in September 2010, along with Bob Pittman's Pilot Group and the women of wowOwow Joni Evans, Mary Wells Lawrence, Whoopi Goldberg, Liz Smith, Candice Bergen, and Lesley Stahl, among others. Pilot Group has invested in several digital media companies, including Daily Candy and Thrillist. In January 2013, PureWow hired former Real Simple editor Mary Kate McGrath as its first editor-in-chief. In August 2014, PureWow was listed as no. 352 on Inc. Magazine's 2014 list of the top 500 fastest-growing privately owned companies.[5] In May 2015, PureWow raised $2.5 million as a result of tripling it's audience size.[6]


PureWow publishes national content as well as local city content in New York City, Los Angeles, Chicago, San Francisco, Dallas, and the Hamptons. The company publishes content across: Fashion, Beauty, Home, Recipes, Tech, Entertainment, Books, and Money.[7] PureWow articles are distributed via its website PureWow.com,[8] email, and over social media channels.

TV Appearances

The PureWow team's successful approach to native advertising has gotten them recognized by Fox News,[9] Good Day New York,[10] Today Show,[2] New York Live,[2] and Bloomberg TV.[2]

Press Releases

Forbes highlighted PureWow's audience growth in an interview with CEO Ryan Harwood.[2] This rapid expansion to 4 Million readers got PureWow featured on Fortune's Brainstorm Tech Startup Idol,[2][2] one of Paradigm Next's Featured Fridays,[2] Crain's,[2] and PR Newswire.[2]