RedEye Chicago

The RedEye is a daily publication put out by the Chicago Tribune geared toward 18- to 34-year-olds. RedEye (not to be confused with Red Eye, or Red-Eye, or other popular international websites and business sharing the same name) was created due in part to the loss of readership among young people of the Chicago Tribune and other major newspapers. Tribune Company began publishing the RedEye in an effort to pull readers back into readership and eventually migrate them into the big edition (Tribune). [1]