The Reedley Exponent is located in Reedley, Calif., "The Fruit Basket of the World." Reedley is in Fresno County, the heart of California's San Joaquin Valley. The paper is published weekly on Thursdays by Mid-Valley Publishing Inc. The Reedley Exponent is one of Fresno County's oldest newspapers. It was established in March 1891, in the Knauer residence on the corner of what is now "F" and 11th streets. In about 1893, it moved to its present site in downtown Reedley.