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In response to the numerous hardware companies selling expensive and proprietary solutions, the mid-1990s birthed a new kind of company — one that saw how these costly systems were starting to suffocate small to medium-sized businesses. It was this market that Retail Realm sought to embrace by offering open platform solutions. Small and mid-scale retailers soon had the tools to keep pace with large-sized businesses and conglomerates. Today, Retail Realm is a global company specializing in creating and managing a portfolio of vertical business software solutions that are marketed worldwide through a community of resellers.