Rocawear is an American clothing retailer based in New York. It was created in 1999 by Roc-A-Fella Records co-founders Damon Dash and Jay-Z,[2] and has had annual sales of $700 million.[2] Rocawear expanded through licensing to sell clothes for children and juniors; socks and sandals; leather, suede, and fur outerwear; handbags and belts; lounge wear; big and tall; headwear; jewelry; and sunglasses; as well as co-branded product with Pro-Keds, State Property, and Team Roc.

R&B singer Ciara signed to be the new face of Rocawear in 2007 for the 'I Will Not Lose' campaign. Chris Brown, Memphis rap collective Three 6 Mafia, radio personality Ebro Darden, Toccara and Rich Boy were amongst the other celebrities who were part of the campaign.

In March 2007, Jay-Z sold the rights to the Rocawear brand to Iconix Brand Group for $204 million. Jay-Z will retain his stake in the company and will continue to oversee the marketing, licensing, and product development.[2][4]

In March 2009, Rocawear launched its first social networking site, offering style news, music, fashion, and cultural connections.[5]

In August 2011, Jay-Z confirmed via Twitter that Rocawear had partnered with Pharrell Williams' clothing label, Billionaire Boys Club.[6]

In 2012, Rocawear was a €490 million clothing business.