RVCA (pronounced rukah) is a clothing company based in Costa Mesa, California.[2] The logotype for RVCA portrays the letter A without a crossbar (resembling an uppercase lambda).The 'V' character is a 'U', written in traditional Roman script. Occasionally, RVCA is written in a different script or appears in art where it is clear that the true name is 'Ruca'. The name can be translated as "clothes" in Greek, and it is believed the 'U' as 'V' convention arises from this Greco-Roman connection. However, the closest anglicization of the Greek word for "clothes" (ρούχα) would be roúcha. RVCA is owned by the Australian company Billabong.


RVCA was founded by Pat Tenore and Conan Hayes, a professional surfer from Hawaii.[3][4][5] Billabong International Limited purchased RVCA in July 2010.[6]


RVCA is closely associated with skateboard and surf culture; the company sponsors a skateboard and surf team. RVCA clothing is found in skateboard/surf shops and numerous other shops.

Because of its art focus, RVCA is also associated with the street graffiti subculture. RVCA is involved with various contemporary art galleries such as KNOWN Gallery. This Los Angeles Gallery, New Image Art Gallery in Los Angeles and the Luggage Store Gallery in San Francisco Established to promote the genuine integrity of RVCA's subcultures while simultaneously giving back to the community.

Among the artists sponsored by RVCA as part of the Artist Network Program (ANP) are Mark Mothersbaugh, Barry McGee, C. R. Stecyk, III, David Choe, Kelsey Brookes, KRK Ryden, and Tommy Guerrero.[7]

Surf team

  • Jay Davies
  • Makua Rothman
  • Daniel Jones
  • Dino Adrian
  • Ford Archbold
  • Alex Knost
  • Richardo Christie
  • Danny Fuller
  • Chase Walker
  • Ellis Ericson
  • Kala Alexander
  • Betet Mertha
  • Kaleb Webb
  • Bruce Irons
  • Kupono Aki
  • Davey Cathels

Skate team

  • Josh Harmony
  • Julian Davidson
  • Keegan Sauder
  • Kevin Long
  • Kaleb Webb
  • Greyson Fletcher
  • Curren Caples
  • Kaimana Kaauawai
  • Trevor Mcclung
  • Christopher R Scott

MMA fighters

Brazilian Jiu Jitsu fighters