RVCA is a Costa Mesa, California-based clothing company owned by Billabong. Its name comes from Greek word for "clothes" (ρούχα roúcha).

Etymology

The logotype for RVCA portrays the letter A without a crossbar, resembling an uppercase lambda. The 'V' character is a 'U' written in traditional Roman script. Occasionally "RVCA" is written in a different script or appears in art where it is clear that the true name is 'Ruca'. The name resembles ρούχα (upper case: ΡΟὙΧΑ), pronounced [ˈru xa], meaning "clothes" in Greek. Notwithstanding the closest anglicization of the Greek word for "clothes" (ρούχα) would be roúcha.

History

RVCA was founded by Pat Tenore and Conan Hayes, a professional surfer from Hawaii. Billabong International Limited purchased RVCA in July 2010.

Culture

RVCA is closely associated with skateboard and surf culture; the company sponsors a skateboard and surf team. RVCA clothing is found in skateboard/surf shops and numerous additional shops.

Because of its art focus, RVCA is additionally associated with the street graffiti subculture. RVCA is involved with various contemporary art galleries such as KNOWN Gallery. This Los Angeles Gallery, New Image Art Gallery in Los Angeles and the Luggage Store Gallery in San Francisco Established to promote the genuine integrity of RVCA's subcultures while simultaneously giving back to the community.

Among the artists sponsored by RVCA as part of the Artist Network Program (ANP) are Mark Mothersbaugh, Barry McGee, C. R. Stecyk, III, David Choe, Kelsey Brookes, KRK Ryden, and Tommy Guerrero.

Surf team

  • Jay Davies
  • Makua Rothman
  • Daniel Jones
  • Dino Adrian
  • Ford Archbold
  • Alex Knost
  • Ricardo Christie
  • Danny Fuller
  • Chase Walker
  • Ellis Ericson
  • Kala Alexander
  • Betet Mertha
  • Kaleb Webb
  • Bruce Irons
  • Kupono Aki
  • Davey Cathels
  • Margaux Arramon-tucoo
  • Kai Ke'lekio
  • Justyn Cabunoc
  • Alex DuMoulin
  • James Chew

Skate team

  • Josh Harmony
  • Julian Davidson
  • Keegan Sauder
  • Kevin Long
  • Kaleb Webb
  • Greyson Fletcher
  • Curren Caples
  • Kaimana Kaauawai
  • Trevor Mcclung
  • Christopher R Scott

MMA fighters

Brazilian Jiu Jitsu fighters