Sally Hogshead is an American author, professional speaker, chief executive officer of Fascinate, Inc and a former advertising executive.
Hogshead attended Duke University, from which she graduated in 1991. Her first job was with advertising agency Fallon Worldwide, which employed her as a "junior copywriter." Subsequently, Hogshead worked as a copywriter for Wieden+Kennedy and The Martin Agency. When the Martin Agency closed its Los Angeles office in 1998, Hogshead and Jean Robaire, with whom she had worked at Martin, opened their own agency, Robaire and Hogshead. Agency clients included Rémy Martin and Target Corporation. In 2001, she and Robaire closed their agency due to "philosophical differences".
Hogshead was inducted into the National Speakers Association's Speaker Hall of Fame in 2012.
Gotham Books published Hogshead's Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life in 2005. The book's conclusions are putatively supported by research done with 1,000 Generation X professionals.
In 2010, HarperCollins published Hogshead's book, Fascinate: Your 7 Triggers to Persuasion and Captivation. The book came out of research that she started in 2006, in which she had over 100,000 people take personality tests. The tests focused on "a variety of fields and levels of professional achievements."
Fascinate: Your 7 Triggers to Persuasion and Captivation was reviewed by Publishers Weekly and described as having "an uneven start" but in the end it "packs a big punch." Another reviewer wondered "how smaller firms and individuals can apply this stuff to their work and lives without adding a veneer of bovine excrement to the mis en scène."
In 2014, HarperCollins is publishing Hogshead's book, How the World Sees You: Discover Your Highest Value Through the Science of Fascination. This book further develops the science of fascination based on the results of over 300,000 people who have taken the Fascination Advantage Assessment. It helps people understand how they influence others through the application of their fascination advantages.
The Fascination Advantage
Hogshead commissioned the Kelton Global to research why some brands are more captivating than others. They identified seven ways a person's interest can be stimulated. In 2010, Hogshead developed an assessment to measure how an individual ranked on these seven "triggers". Positioned against other assessments that measured ones worldview, this test aims to show how one is perceived by others. The test has been featured on Fast Company.
The assessment was called the "F Score," which is a personality test used to determine one's personality archetype out of 49 "archetypes." The test is now called the "The Fascination Advantage Assessment". She also tested the audiences at the Million Dollar Round Table and National Association of Insurance and Financial Advisors conferences.
Hogshead is married and has eight children. She lives in Orlando, Florida.