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Sam Mallikarjunan is the Head of eCommerce Marketing at HubSpot. Sam has consulted hundreds of businesses on implementing ROI-driven inbound marketing programs. He is the Author of "How To Sell Better Than Amazon" as well as over a dozen other Ebooks and webinars. Before coming to HubSpot, Sam worked as the CMO at lead generation and eCommerce firms where he focused on leveraging inbound marketing methods to improve marketing and sales efficiencies. [+]