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Sam Mogannam is the second generation owner of Bi-Rite Market, San Francisco’s neighborhood grocery store specializing in sustainable and locally produced food. A San Francisco native, Sam graduated from City College of San Francisco’s Hotel and Restaurant Management Program before pursuing the culinary arts in Basel, Switzerland, where he worked in a two-star Michelin rated restaurant for a year. When he returned to the Bay Area, Sam honed his culinary skills at The Pasta Shop, the esteemed gourmet food shop in Oakland, CA. At age 23 he opened his own restaurant, Rendezvous du Monde, in downtown San Francisco. In 1998, Sam decided to return to the family business and reopened Bi-Rite Market in the space his father and uncle had operated since 1964. In 2006 Sam partnered with his wife Anne Walker and Kris Hoogerhyde to open Bi-Rite Creamery, which sells small batch ice cream handmade with organic dairy from Straus Family Creamery in Sonoma. In 2008 he founded 18 Reasons, a community event and education space, as a way to give back to the neighborhood that had supported Bi-Rite over the years. That same year, he and Bi-Rite’s produce buyer/farmer Simon Richard broke ground on Bi-Rite’s own farms in Sonoma to provide ongoing education for Bi-Rite’s staff and appreciation for the work that goes into growing food. Sam co-authored Bi-Rite Market’s Eat Good Food: A Grocer’s Guide to Shopping, Cooking & Creating Community Through Food, an aisle-by-aisle guide through the grocery store aimed at helping consumers make better shopping decisions (published by Ten Speed Press, 2011). Sam volunteers on the Board of Directors for the National Association of the Specialty Food Trade (NASFT) and is on the advisory council for the Good Food Awards and the Community Alliance with Family Farmers (CAFF). He’s also the proud father of two girls, ages 4 and 8. [+]