Sandra Richter

Sandra is a marketing scientist focusing on Persuasive Technology in the urban landscape, particularly sustainable transportation. Sandra graduated from the University of the Arts Berlin from the Strategic Communication program and majored in Psychology and Innovation. Her in-depth human factors knowledge paired with her enthusiasm for slim cities led to an engagement with Vattenfall, one of Europe’s largest energy suppliers. The engagement targeted an increase of electric vehicles and the positioning of the Vattenfall brand within this new market. [+]