Sandy Wax

Being integrated into NBCUniversal's Cable Entertainment Group helped Sprout grow into the top kids' TV brand. "(It) opened up tremendous opportunities for the future of our brand as we become an originator of new kids characters and content within NBCUniversal," says Wax, who's not afraid of asking questions, makes a point of soliciting others' ideas, and embraces an honest and open-minded approach to life — and work. "Remember that not making a decision is still making a decision, and be fast, smart, and decisive," she advises. "And most of all, don't take yourself, or what you do, too seriously." Especially when your job involves entertaining children. [+]