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Sanjiv Singh has been the Managing Director of LACOSTE / Yello Sport GmbH in Germany and Austria since 2010 – since September 2012 he is also in charge of Scandinavia and Eastern Europe. As an international subsidiary the Yello Sport GmbH drives sales and marketing activities in the territories of classical wholesale sales to multibrand stores, internet sales, retail operations in both full price and outlet price as well as all conventional and non-conventional local marketing executions and adaptations. [+]