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Sara Chen has worked across multiple initiatives within both the PepsiCo beverage portfolio as well as AT&T Home Solutions and Mobility. Having started off with broader strokes in media planning at OMD, Sara's passions quickly lead her to hone in on Digital branding and strategy, allowing her to delve deeply into larger awareness driven initiatives. Sara later brought her insights and industry experience to MEC Interactive in leading efforts for AT&T Mobility from both a youth branding perspective, as well as within specialized local initiatives. Today, she is the Director of Digital on AT&T Home Solutions, focused primarily on direct response. [+]