Sarika Doshi, Pooja Badlani, and Sonal Gupta net worth
Sarika Doshi, Pooja Badlani, and Sonal Gupta age
Sarika Doshi, Pooja Badlani, and Sonal Gupta married
Sarika Doshi, Pooja Badlani, and Sonal Gupta
CEO, CCO, COO, cofounders, Rank & Style
n 2011, Sarika Doshi did a Google search for "best natural sunscreens." "The results I got back were overwhelming," she says. "There was so much rich content, but it wasn't aggregated or cross-referenced." Doshi, along with Pooja Badlani and Sonal Gupta, realized that other women must face the same e-valanche of information about consumer products, so in April 2013 they launched a platform that uses an algorithm—based on blogger buzz, editor input, and user reviews—to compile lists of the 10 best items in any given trend category. "We have a list on best skinny jeans, but next year"—as the company expands—"it'll also be best skinny jeans under $100, or best maternity skinny jeans," says Doshi. Meanwhile, Rank & Style is syndicating its content to a growing group of style-minded sites including Lucky magazine, Bloomingdale's, and Refinery29, which, in turn, can create in-house lists. Says Doshi, "We're ultimately on a mission to rank the world." [+]
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