Saurabh Uboweja (Hindi: सौरभ उबोवेजा; born December 5, 1982) is the founder, CEO and chief brand strategist at Brands of Desire, a brand consultancy based out of New Delhi, India. Born in Talwara (Punjab), he completed his B.Tech. from National Institute of Technology Bhopal in 2004 and Post Graduate Diploma from IIM Calcutta (Kolkata) in 2006.


Saurabh joined Citigroup as an investment counselor in 2006. He left to setup his own company, Brands of Desire in 2008.

Under him, the brand consultancy was awarded the Transform Europe Award 2014 jointly with HIRA Group and Tata Power DDL, respectively in the categories, "Best Brand Consolidation" (Bronze) and "Best external stakeholder relations during a rebrand" (Highly Commended).

Uboweja is a founding member of the World Communication Forum Association registered as a non-profit association in Davos, Switzerland and a member of their executive committee since 2015.

Awards and recognition

  • January 2016: Public Relations Council of India (PRCI) Chanakya Award for National Achievers 2016 under the category "Most Promising Young Entrepreneur of the Year"
  • March 2015: 'Idea of the Future Award’ 2015 at the World Communication Forum in Davos