SB.TV Global Ltd, also known as SB.TV or SmokeyBarz, is a multi-faceted company founded by Jamal Edwards and run by a small team of young people who work on web-based content, generally with a new music angle. The media platform has its origins and roots in urban music. Most of the content can be seen on its own YouTube channel, which was created on 2 November 2006, or on the official SB.TV website and includes unprofessional footage, or "street-shot" freestyle raps and music videos. However, even though its earlier uploaded videos contained entirely amateur footage, the channel's latest uploads contain professional recordings and a less is more approach is taken. SB.TV have diversified into events and have curated stages at Bestival, Wireless, Outlook and other internationally renowned festivals. [1]