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Scott Goodstein was responsible for developing the Team Obama campaign's revolutionary social-networking platforms. His pioneering work included running the first election campaign to launch niche- based social networks like BlackPlanet, Eons, MiGente, AsianAve and Disaboom. Scott built the campaign's lifestyle-marketing strategy and developed the "street team", materials used in battleground states. He also created and implemented Obama Mobile, an advanced communication strategy that included text messaging, downloads, interactive voice response communication, a mobile web site (WAP) and even an iPhone application. [+]