He has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary." Currently on the staff of corporate communications in Ford, Scott heads up the social mediafunction and holds the title Global Digital & Multimedia Communications Manager. He is astrategic advisor on all social media activities across the company, from blogger relations tomarketing support, customer service to internal communications and more, as social media isbeing integrated into many facets of Ford business.Prior to joining Ford, Scott served as Consigliere for crayon, a strategic marketing firm, andwith PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & hightech clients.In addition to his consulting and agency background, Scott is an active blogger and podcaster.He writes about the intersection of advertising, marketing and PR at The Social MediaMarketing Blog and also writesThe Baker Street Blog, a literary undertaking. Scott has been featured in hundreds of news and business publications in printand on the web, in nearly twenty books, and on a variety of broadcast media, including NPR,CNN and Fox Business News. Scott is a recognized thought leader in the social media industryand frequently speaks at industry events.Scott received his Master's in Medical Science from Boston University's School of Medicineconcurrently with his MBA from BU's Graduate School of Management. He lives in Michiganwith his wife and two young sons, golfs all too infrequently, and has a hidden talent for voiceover work [+]
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