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Scott Vitters is responsible for leading The Coca-Cola Company’s global PlantBottle™ packaging technology program. This award winning innovation platform aims to eliminate the company’s dependence on nonrenewable fossil fuels for plastic packaging. Under Vitters' leadership, PlantBottle™ packaging is demonstrating how ‘smart’ technologies can be used to successfully differentiate brands with customers and consumers while driving long term cost competitiveness and enhancing environmental performance. Vitters joined The Coca-Cola Company in 1997 and has held various roles of increasing responsibility, including Corporate Environmental Manager; Environmental Director - 2002 Winter Olympic Games; North America Packaging Sustainability Director; and Corporate Packaging Sustainability Director. Some notable advances during his leadership included the establishment of the company’s worldwide packaging sustainability program, global investments in cutting edge recycling technologies, creation of a for-profit recycling collection enterprise and the launch of a multi-million dollar consumer marketing campaign promoting recycling. Vitters is a highly respected leader in the field of packaging sustainability and innovation, speaking regularly at global conference and events. In 2011, Scott was recognized by Fortune Magazine as a “Green Star Within the Most Admired Companies.” Vitters holds a Bachelor of Arts degree from Franklin & Marshall College and a Masters of Business Administration from Georgetown University. [+]