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Sergio Zyman is the Chairman and Founder of Zyman Group and the former Chief Marketing Officer of The Coca-Cola Company. Over the course of 30+ years of hands-on marketing experience, Zyman has conceived a revolutionary set of principles that are proven to translate marketing strategies into positive business results. He rejects the old rules of the industry that conceptualized marketing as an art form, with vague commercials and awareness messages. Instead, Zyman passionately advocates a vision of scientific, process-based marketing as the driver of sales and profits and the centerpiece of business. The only definition of marketing success he upholds is "selling more stuff to more people more often for more money more efficiently.™ "From major food and beverage companies to industrial manufacturers to popular retailers to global telecommunications powers, a diverse group of clients have sought out and received Zyman's marketing expertise. As the driving force behind Zyman Group, the leading marketing [+]