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Synonymous with elegant fits and superb quality, Seven7® originated in Europe in the 1960s and was acquired by Gerard Guez in 2004. Fusing the detail and heritage of European craftsmanship with Hollywood glamour and the California Spirit, Guez recognized Seven7’s value and strength as a global lifestyle brand. The Seven7 brand continues to develop each season with volume key items inspired by the newest trend direction from Europe. Core denim bodies and key silhouettes are supplemented with the latest trends in color, washes, special finishes, embellishments, graphics, and all over prints. [+]