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Founded in 1946, Shellys London swiftly became synonymous with innovative design and craftsmanship. Towards the swinging sixties, Shellys quickly gained a reputation as a fashion-forward brand and celebrated the opening of its Kings Road/Carnaby Street store. Shellys London was one of the first retailers to introduce Creepers, Winklepickers, Platforms, and Chelsea boots to London’s fashionistas. During the ‘90s, Shellys continued to be at the forefront of fashion working with radical designers such as John Galliano, Vivienne Westwood, Katherine Hamnett, and Jean Paul Gaultier. Today, despite its commercial awareness, Shellys retains its image as a cult brand due to its authentic heritage. Their unique history distinguishes Shellys from its competitors and makes it a formidable player in the marketplace. Shellys London brings together counterculture, youth, and fashion with style that is not so much about a time or a place: it’s about an attitude. The collection is approachable and unique; historically significant but fully embedded in the present. [+]