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The mission of Shock Absorber is to improve women's sporting lives, by applying scientific and technological research findings into intuitive product design with no compromise on style. Shock Absorber's technical design team has a unique understanding of women's bodies and building partner relationships with leading industry experts. They are constantly working to meet the ever changing needs of women in sports. Shock Absorber is the UK's leading sports bra brand and was launched in 1995 as a result of research conducted by Edinburgh University. The research showed that wearing a sports bra while you exercise can reduce breast movement by up to 74%, which ultimately delays long-term sagging. [+]