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Sid Ridgley, MBA is the President of Simul Corporation who provides insights, guidance and practical tips & hints to leaders in their pursuit of creating organizational workplaces that are customer and employee centered. As a leading edge consultant and trainer, he has developed a strong reputation for being both a strategist and pragmatist as it relates to Customer Satisfaction, Sales, People and Leadership Development. Sid taught at the School of Business and Economics at Wilfrid Laurier University for 10 years, he is currently an adjunct instructor for the University of Winnipeg and the Schulich School of Business - York University. [+]