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YouTube beauty guru with a large social media presence on Twitter and Instagram as well. She posts video blogs, beauty tutorials, and fashion videos to her channel BeautyBySiena. She created her YouTube channel on May 30, 2011. She had a short-lived online store called Siena's Closet. She was born and raised in Southern California. She has moved more than 12 times. Her parents divorced when she was 8 years old. In March 2014, she posted a video swap with Rachel Levin titled "Birthday Swap With Rclbeauty101 ♛." [+]