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After producing private label jeans for many of the top denim companies, Michael Silver recognized a niche in the marketplace for a quality, well-fitting denim brand that could be sold at a competitive price point. He teamed up with denim innovator Allan Kemp and founded Silver Jeans Co.® They produced the first silhouette in 1991, a unisex jean called the “Frisco,” which went on to sell two million pairs. Over the past two decades, Silver Jeans Co.® has become known as the must-have brand for those who demand a perfect fit from their jeans. The brand is a time-tested collection that blends modern and vintage details with intricate washes and creative designs. Dedicated to the craft of making jeans and the integrity of its product, Silver Jeans Co.® gives its fashion-savvy but cost-conscious customer the latest styles and best quality at a price that he or she can afford. Today, the brand has grown to a $100 million denim giant sold in over 30 countries across North America, Europe, Asia, South America, and Australia. [+]