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When Sima Dahl, President of Parlay Communications, graduated from the University of Illinois and started climbing the ladder at a Fortune 500 company she soon learned a hard lesson not often taught in school the importance of a strong personal brand and professional network. Throughout her 20-year professional career in marketing and sales she worked hard to develop these invaluable corporate skills. Today she is well known for her Sway Factor system for social networking success and one of the most sought-after thought-leaders in the industry. [+]