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The creative brain behind Karma Cola, Simon Coley cut his teeth working as a designer and creative director for organisations ranging from Greenpeace to The Economist. He was responsible for successfully bringing the first Fairtrade bananas to New Zealand under the ‘All Good Bananas’ brand. All Good has twice been named on the World’s Most Ethical Companies list and in 2014 won the title World’s Fairest Trader. Before founding All Good and Karma Cola, Simon was the Marketing Director for 42 Below Vodka. He was responsible for growing awareness of the brand internationally and a range of new products under the 42 Below banner. Prior to that he worked with New Zealand Trade & Enterprise to create the Better by Design programme to help Kiwi companies gain a competitive design edge for marketing off shore. He is also a co-founder of the online power company Powershop. Simon and co-founders partners Matt and Chris Morrison share a love of the wild west coast of New Zealand especially Piha beach, where they met and conceived of Karma Cola. [+]