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Simon is the Director of Communication Strategy at 72andSunny in Amsterdam. Prior to joining 72andSunny, Simon founded Rebel Alliance, a strategy agency specializing in helping brands connect with and grow fan bases into sustainable communities. He has also been responsible for running communication strategy at several top London-based companies, including Naked and Wieden +Kennedy, for a range of clients such as Honda, Nike, Nokia, UKTV, and The Guardian. In his spare time, Simon has quite an obsession with bicycles. Perhaps this is also why he is so happy in Amsterdam! [+]