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Simonetta Carbonaro is an expert in consumer psychology, strategic marketing and design management. She carries out research in the area of consumer ethos and behavior, forecasting the direction of consumer culture. For ten years, she has been a member of the research committees of the postgraduate design school Domus Academy in Milan. Since 2002 Carbonaro has been a professor in Design Management and Humanistic Marketing at the Swedish School of Textiles at the University of Borås where she directs the Design of Prosperity. In 2011 she also got appointed as visiting professor at the Universities of the Arts, and the London College of Fashion. She is a co-founder and member of the European Parliament of Culture, a forum for European personalities in the fields of arts, culture and letters for dialogue, discussions and debate about crucial issues of importance for European cooperation, democracy and culture. Carbonaro is a partner and member of the advisory board of the MIGROS Gottlieb Duttweiler Institute for marketing and social sciences. For the last fifteen years, she has been working on innovation projects for various international consumer goods companies and is a partner at REALISE, a business consulting firm based in Germany, where she is actively involved in sustainability projects and innovation management. [+]