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Sinan Aral‘s research focuses on social contagion, measuring and managing how information diffusion in massive social networks affects information worker productivity, consumer demand, and viral marketing. He also studies the role of information and information technology in the productivity and performance of firms. Sinan’s work has been published or is forthcoming in American Journal of Sociology, the Harvard Business Review, Sloan Management Review, among many others. He is a Phi Beta Kappa graduate of Northwestern, holds an M.Sc. from the London School of Economics, and an M.P.P. from Harvard. [+]