Skechers is an American lifestyle and performance footwear company for men, women and children. Headquartered in Manhattan Beach, California, the brand was founded in 1992. Now the second largest athletic footwear brand in the United States, Skechers earned more than $3 billion in revenues throughout the 2015 fiscal year. As of January 2016, the company employed more than 9,200 people worldwide.
History and products
Skechers' early products were utility-style boots and skate shoes; the company has after diversified to include thousands of athletic and casual styles for men, women, and children as well as performance shoes.
Skechers makes an effort to maintain a trendy and stylish brand image by using celebrity-driven advertising, and has promoted its product with multi-platinum recording artists Demi Lovato and Meghan Trainor, TV personality Brooke Burke-Charvet, model, actress Kelly Brook and South Korean boyband EXO, boxer Sugar Ray Leonard and former football player Howie Long, as well as Olympic runners Meb Keflezighi and Kara Goucher, and pro golfers Matt Kuchar, Belén Mozo, Colin Montgomerie and Billy Andrade for the Skechers Performance Division.
The company offers two distinct footwear categories: a lifestyle division that includes Skechers Memory Foam, the charity line BOBS and Relaxed Fit comfort shoes, and a performance division that includes Skechers GOrun and Skechers GOwalk footwear. Skechers additionally produces sport and performance apparel for men and women. Through licencing agreements, the company offers branded bags, watches, eyewear and additional merchandise. Skechers has an extensive network of global distributors that sell its product in over 160 countries and territories, and more than 1,410 Skechers stores around the world.