Slyce Inc. is a visual search and recognition company headquartered in Toronto. The company's visual recognition technology was launched in February 2013.[2] Slyce is traded publicly on the TSX Venture Exchange market.[3] Slyce developed visual search technology that can identify products based on a picture and allow the user to purchase the item on their smartphone.[4] The company has partnered with six of the top 20 retailers in the United States to operate its technology as a mobile application,[3][5][6] including Neiman Marcus.[7]


Slyce was founded by Cameron Chell and Erika Racicot[8] in January 2012 through their business consulting firm that they founded together, Business Instincts.[9][10][11] The company was originally located in Calgary, Alberta, but later moved the headquarters to Toronto, Ontario with additional offices in Calgary, New Waterford, Nova Scotia and Minneapolis, Minnesota.[12]

Slyce's visual product recognition technology was launched in February 2013 at the Mobile World Congress in Barcelona.[2] The company had raised $6 million in financing by December 2013 and acquired, a visual search technology startup company.[9]

By early 2014, Slyce had generated $10.75 million in its Series A round of funding.[13][14] In April 2014, Slyce announced it was going public through an amalgamation agreement with Oculus Ventures.[13][15] Later in the year, Slyce acquired Tel Aviv-based BuyCode, a mobile app development company, for its Pounce shopping app technology.[16][17] Slyce also acquired Minneapolis app developer Drivetrain Agency.[15] After the acquisitions, Drivetrain CEO Dan Grigsby joined Slyce as chief technology officer,[3] and BuyCode CEO Avital Yachin joined as chief product officer.[16]


Slyce develops visual search and recognition technology for larger retailers to use on their brand's websites and mobile applications.[14] The company works with six of the top 20 retailers in the United States,[18][19] including Neiman Marcus.[20][21] The visual search technology that Slyce developed uses pictures of products to determine what kind of product it is and then analyzes the subject based on a schema according to the type of product and its attributes. Slyce is often referred to as "The Shazam for shopping."[14][22][23]


Slyce has produced several products and services, including the Snap-to-Buy product recognition platform. Snap-to-Buy can be integrated into a retailer's existing website to identify products. The application takes the user to the website to purchase identified products.[6][16] Slyce has also developed visual search recognition technology, such as the Visual Relevancy Engine, which compares the attributes of a product and delivers products that are similar, and a service that can identify products from pictures on social media sites like Facebook or Instagram.[23][24]