Soft Style


You can tell a lot about a woman by the shoes she wears. The most powerful statements about Soft Style® shoes are walking, talking, strolling, and strutting down the street every day. They are the women wearing Soft Style shoes. Women with a sense of style as dynamic as their sense of self. Women who, when asked to choose between comfort, style, or price, choose all three. Women who, quite literally, carry the weight of the world on their shoulders by providing for their families, keeping the workplace working like a well-oiled machine, turning acquaintances into friends - and turning a few heads along the way. Women who think it's as important to have stylish, fashion-forward shoes as it is to have shoes that are comfortable and affordable. These are the women wearing Soft Style shoes.

The Soft Style brand successfully integrates quality, comfort, fit, materials, and styling into a beautiful collection of pumps, sling-backs, flats, and sandals. Soft Style shoes feature an exclusive Vitello upper material that is soft, flexible, and offers an exceptionally rich look with the feeling of leather. Caring for this product is easy, just wipe with a soft cloth. Distinctive Soft Style socks and lining are made of breathable and antimicrobial material in beautiful brushed gold accented by mirror metallic trim. Soft Comfort construction allows for lasting comfort at the ball of the foot and additional comfort cushioning in the forepart. Soft Style's Innersoft™ technology sets the standard in comfort for women's footwear. The forepart has been engineered with contoured cradles for the toes and additional cushioning for deep and lasting comfort.

Soft Style collections are comprised of patterns, lasts, and materials that suit any mood or occasion. The Trend Collection contains elements of the latest fashion trends of the season, combined and offered in easy to wear, fun, and stylish designs. The Contemporary Collection represents beautiful shoes with modern styling that appeal to women who are fashion conscious and want shoes that are relevant to everyday wear. The Casual Collection focuses on soft cushioning and design elements that are feminine and contemporary with touches of elegance that set the styles apart.

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