Sp Lai

I'm passionate about corporate communications, relationship development and brand strategy. I am also intrigued by social media and the way this specific channel has transformed social change. After completing my Bachelors in Asia Pacific Studies in Japan, I attended the University fo Hawaii for a Masters in Communication Studies. Cocurrently, I worked at the East-West Center, a non-profit organization which focuses on promoting better relations and understanding among Asia, Pacific and the United States. Here, I was exposed to a wide variety of Asia Pacific issues, and acquired great exposure in the area of media relations, public relations and crisis management. In October 2011, I came back to Malaysia started working at British Petroleum in the area of brand strategy and business development. Having lived in Penang, Hanoi, Fukuoka, Hawaii and KL, I've travelled widely, and have a particular fondness for Laos, Cambodia and Palau. Loves: Traveling; Music; Bikram Yoga; Fashion; Books [+]