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SSG-NOW is an industry analyst firm that offers written publications and analysis for IT users, business and technology leaders and venture capitalists. Information from SSG-NOW provides an overview of a technology market, opinion and commentary of the market, vendors that provide products and services in the market and predictions about future trends. SSG-NOW, founded in 2007 by well-known storage observer Deni Connor, is about delivering market and industry opinion in a straightforward, simple and easy to understand manner that end-users can immediately understand. SSG-NOW focuses on realistic storage and systems solutions for today’s data centers.