Staci Baird

I'm a new media specialist with more than ten years of experience working with a variety of traditional and non-traditional media outlets. I'm a skilled user and avid champion of social media. As the Digital and Social Media Strategist for the Stanford School of Engineering I'm responsible for creating, implementing and managing a comprehensive digital and social media communications strategy for the school. In my previous life I taught digital and social media classes for the journalism department at San Francisco State University. In spring 2011, I led the relaunch of the SF State student newspaper and magazine websites and the first iPad version of the student magazine. As an Internet Marketing Manager for Lucasfilm, I helped launch LucasArt's first social media campaigns. Before moving to San Francisco, I was the Innovations Project Manager for E.W. Scripps Newspaper Interactive in Knoxville, Tenn. As Multimedia Manager for MSN Money in New York I worked with a team of multimedia journalists to design and produce a series of multimedia stories. I have also worked as a content producer for CBS Interactive and SFGate. I helped design the Stauffer Multimedia Newsroom at the University of Kansas where I taught online journalism classes as a graduate teaching assistant and multimedia coordinator. I also taught online journalism at the University Tennessee where I helped design and build a content management system for the Tennessee Journalist. [+]